🌳 About me
I build a world around every project - one that carries the message someone should walk away with, and holds itself together through the smallest details, where one choice quietly answers another.
I don't start with the pieces. I start with what someone should leave with, then find the connections between details that weave into a single structure.
This takes shape in two ways:
Spaces: things people can step into and explore.
- Project 0, a space to connect and create together, running monthly: digital declutter, journalling, article selection
- Digital garden, where thoughts and ideas are worked out in the open
- Microsites and small apps such as Wave
- Set design, a practice that I'm slowly exploring
Systems: structures built to hold the chaos so someone else doesn't have to.
- Problem diagnosis of where complexity is breaking trust and how to resolve it
- Scalable enablement frameworks, knowledge and training systems
- Cross-functional collaboration processes
- Cohesive brand experience across digital and physical touchpoints
Learn more about my career manifesto.
This season
Open to collaborations and project work. Currently building Project 0.
Previously...
Three years at Accenture Song, working across data, product, and enablement:
- Architected an end-to-end data governance and validation system across media agency and client teams for a telecommunications company; shipped 3 AI agents from concept to user-tested product
- Grew from account management into building self-serve infrastructure for 150+ agencies on a global social platform; a pilot program I built scaled to 6 regions
- Structured a complex, regulatory product across 3 user types and 5 releases for an energy company, ahead of schedule
Graduated from UNSW with a Bachelor of Commerce (International Business)/ Bachelor of Science (Computer Science).